Project-Based Services & Support

Impartial, hands-on support finding, assessing and selecting the perfect agency your unique business, needs, and team — including pitch process facilitation, brief development (writing, refining or polishing), scorecard development, presentation evaluation, and SOW development.

Best for businesses and brands with lean teams or leaders new to the RFP and agency selection process. Inclusive of all agency types — creative, design, media, PR, etc.

Diagnostic deep dive assessing brand health, marketing effectiveness, growth opportunities — whether as an annual checkup before the next fiscal planning cycle, the foundation for a larger project (ex: campaign development, repositioning) or a brand book for cross-functional reference, onboarding agencies or grounding leaders.

Best for brands facing slowing/stalled growth or category turbulence, grounding strategic, creative or foundational projects, or onboarding leaders, teammates or agencies.

Define or sharpen your strategic foundation — positioning, values, personality, messaging hierarchy, and clarified consumer target. 

Best for startups and brand launches, pivots (refreshes, revitalizations) or post-launch, pre-scale refinements.

Key insight identification and distillation, big idea development, creative & cross-functional briefing and concept feedback to set up creative teams and processes up for success.

Best for refreshing or developing new platforms, campaigns and/or creative assets.

Selling material development for launching new products or campaigns or entering new markets, including launch decks, sell sheets, merchandising guidance, shelf standards, educational materials for sales associates and demo agencies.

Best for businesses and brands launching new products or campaigns or expanding into new channels/markets.

Landscape review, consumer tension/JTBD mapping, and concept starters to guide development for your next product, pack format, or platform — from New-to-World innovations to line extensions and LTOs.
 

Best for businesses and brands seeking to broaden their shoulders, deliver incrementality and grow beyond the core.

Data & business performance triage to diagnose shifts and anomalies in trends and determine how to address them — including drivers & drags and root cause analyses, outline of the levers available to drive your desired business outcome, and a strategic recommendation for which to prioritize and pursue.

Best for brand leads under pressure to fix performance issues (SKU repeat rate dropping, campaign not landing) but unsure of the cause and/or the potential solutions and which to prioritize.

Data & business performance triage to diagnose shifts and anomalies in trends and determine how to address them — including drivers & drags and root cause analyses, outline of the levers available to drive your desired business outcome, and a strategic recommendation for which to prioritize and pursue.

Best for leads under pressure to fix performance issues (ex: SKU repeat rate dropping, campaign not landing) but unsure of the cause, available solutions, and/or which to prioritize.

Plugging into the creative process before or during concept development or leading into pre-production, I provide an outside-in perspective reviewing and providing constructive feedback on creative work, expert advisory on casting, location, wardrobe, propping and other key visual and production details, and a keen eye on set to ensure your next ad campaign hits the mark.

Best for refreshing or developing new platforms, campaigns and/or creative assets.

Evaluation of when, how, and why your brand lost its relevance, what's working and what needs to change, and guidance for refitting your brand to category, consumers and culture shifts.

Best for late mature and decline stage brands, PE roll-ups or companies undergoing rapid evolution.