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Brand Management & Marketing Consultancy
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BURKE & CO.

Brand Management & Marketing Consultancy

Signed in as:

filler@godaddy.com

  • Home
  • Resume & Results
    • Professional Bio
    • Resume & Results
  • Solutions & Services
    • Areas of Expertise
    • Engagement Models
    • Strategic Projects
    • Leave Coverage
    • Training & Coaching
    • Fractional Leadership
  • Contact Me

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Leave Backfill, Gap Coverage & Bandwidth Relief

Expert coverage for lean teams.

Steadying teams and driving results while key team members are on leave, or

adding firepower during heavy activity or rapid growth when workload exceeds bandwidth.

Book an Engagement or Learn More

When They Step Out, I Step In

A proven strategy for protecting performance, retention and morale.

Support and backfill for:

  • Maternity leave, paternity leave, or medical leave 
  • Sabbaticals or extended PTO coverage
  • Unexpected departures (resignation or termination) 
  • Hiring pauses
  • Periods of heavy activity that require additional firepower — without expanding headcount

Develop A PreLief ™ Plan Today.

Be your team's hero. Contact me to get ahead of the game, discuss an engagement or develop a PreLief ™ plan.

Get In Touch

Introducing: PreLief™

Leave cares for employees who take it but can unintentionally hurt those left behind. In fact, 1 in 2 employees experience burnout while covering for a co-worker on parental leave. 


Many companies do not have a plan for when leaders go out on maternity leave or take time off, leaving teams left exposed, without leadership or high-skill muscle. But when companies plan ahead and provide structured leave support, productivity increases +65%, retention jumps +80%, and morale improves across the board.


Whether maternal, paternal or medical leaves, sabbaticals, PTO, resignations, terminations or hiring lags, the performance, success, health and happiness of the individuals left behind to cover hinges on capable backfill and support.  I developed PreLief™ to address this crucial, prevalent, underserved problem.  

What is PreLief™?

PreLief ™ is pre-planned, expert backfill and full-cycle leave support for parental leave, medical leave, PTO, employee exits and hiring lags — a full-cycle model that I designed to reduce friction on both ends, prevent burnout, keep initiatives on track and deliver results. 


A proven strategy for protecting performance, retention, and morale when teams are down a player, PreLief ™ can also be a means for adding extra firepower through periods of heavy activity or high growth when workload increases beyond capacity. Destressing the system and strain on bandwidth so your team can function at its highest potential, this PreLief ™ application keeps teams and top performers from becoming overloaded, overwhelmed and spreading themselves too thin so that your work doesn't slow and quality doesn't suffer when needed the most.

How Does It Work?

I step up just before key team members step out, provide seamless expert coverage through their leave and hand the business back smoothly upon their return — keeping your team stable and your strategy moving and relieving friction for those taking leave and those left behind from end-to-end without handholding, ramp up or added stress. 


Instilling confidence and providing leadership and continuity while driving results,  PreLief ™ consists of 3 phases:


Pre-Leave | Connect: Transition planning and goal alignment with manager and direct reports/team.


During Leave | Embed & Lead: High-impact, integrated coverage of roles and responsibilities. I plug into your team and systems, take ownership and drive outcomes — ramping up quickly and absorbing the responsibilities of each role with full accountability. Seamlessly filling the gaps, I instill confidence, provide leadership and continuity, steady the team, keep initiatives moving, and drive results with no handholding required.


Post-Return | Transition: Reintegration coaching to get the returning or new employee up to speed fast and transition the work smoothly. I help your returning employee re-onboard and transition back into your full-time team with a smooth, welcoming, stress-free handoff.   

Discuss an Engagement or Build Your Plan

My Story

Alternatively Titled: Never Again.

I was tasked with covering for colleagues on leave so many times throughout my CPG brand management career that I can't recall a year when the only job I did was my own. For eight consecutive years, I juggled up to four roles at once for months on end. Each time I asked for support, but it never came. 


It was what happened in 2024 that drove me to develop and launch PreLief™. Within the first 2 months of the year, my Division’s CMO and VP were abruptly let go — and never replaced. I became the most senior brand leader in the division overnight, responsible for my $300MM portfolio in addition to all of my former VP’s responsibilities, with no executive oversight. 


The very next day, an additional brand was added to my portfolio — a new acquisition, without a brand team. Six weeks later and still with an open Brand Manager role on my newest brand, my most senior direct report on the company's highest priority brand went on maternity leave. She left behind not one but two roles for me to cover: hers, plus the Associate Brand Manager role she hadn’t been able to fill before stepping out.


Still, I received no help, coverage or backfill.


I sent my dog across the country to live with my parents, disconnected from my friends and social life, put my head down — lifting it slightly in July when I was able to fill the Brand Manager and Associate roles, but not fully picking it back up until October when my team was finally whole again.


I was the only Director in the Division to deliver Plan that year. I successfully repositioned our largest spirits brand and reshaped the strategy and future of my new acquisition, but I paid a personal price: my mental and physical health, relationships and personal life all suffered. And though I was able to pull off something remarkable, I felt immense frustration at sacrificing the time I should have been using to grow, in order to backfill roles I had long since outgrown and my trust in a system that left me unsupported again and again was left significantly eroded.


Leave is essential. It protects the people who need it. But too often — through no fault of the person taking it — it punishes the people left behind.


I launched PreLief™ to change that. To ensure that when someone steps away, their team doesn’t just survive — they succeed. With the right leadership in place, they can grow, gain momentum, and even come out stronger on the other side.

Contact Me

Let's get started! Reach out to schedule an exploratory conversation, ask questions, request an estimate, or discuss an engagement.

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Connect with Me: www.linkedin.com/in/simonejburke/

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Strategic Brand and Marketing Consulting

Based in San Francisco, CA

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